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By Steve Jones, USA TODAY
Hip-hop is under constant fire for portraying negative images, but Princeton religion professor Cornel West says it is untapped as a positive social force. With his new album Never Forget: A Journey of Revelations, he hopes to inspire a shift in the music’s emphasis.
He lectures on such politically charged topics as the war in Iraq, the n-word, homophobia, corporate power and the aftermath of 9/11 with musical support from Andre 3000, Jill Scott, KRS-One, Killer Mike, the late Gerald Levert and others. The first two singles are the pointed Dear Mr. Man, featuring Prince, and incendiary Bushonomics, with Talib Kweli.

“It’s very important to have a sense of history, especially for the younger people,” says West, 54, who has endorsed and is advising Democratic presidential candidate Barack Obama.

“So much of the album has to do with trying to keep alive the spirit of Curtis Mayfield, where you bring together the spiritual and the social, the personal and the political, while keeping it artistic. In hip-hop, there is a real need for that.”

West, author of 17 books, including 1993’s Race Matters, meshed politics, scholarship and music on 2001’s Sketches of My Culture and 2004’s Street Knowledge. But where those albums infused jazz, blues and R&B, Never Forget focuses on hip-hop to appeal to younger listeners.

It’s the first release on Hidden Beach Forum. Founder Steve McKeever says the new Hidden Beach imprint is similar to Motown’s Black Forum label, which released recordings by Martin Luther King Jr., black nationalist Stokely Carmichael and poet Imamu Amiri Baraka in the early 1970s.

As much as “80% of the media that we hear, read or see is controlled by six companies,” McKeever estimates. “Then you have a situation where you have these towering figures who don’t have a large microphone to speak from. Cornel clearly had something to say.”

West says he didn’t know how many artists he’d be able to get to participate in the project, though he had relationships with KRS-One (who has attended West’s classes for years) and Levert (who featured West on the title track of 2004’s Do I Speak for the World). But it didn’t take long before stars started getting on board.

The album comes in the wake of a firestorm of criticism aimed at hip-hop after CBS Radio shock jock Don Imus’ disparaging remarks about the Rutgers University women’s basketball team. Imus was fired, but the debate over rap lyrics intensified.

Never Forget is not a direct critique of hip-hop, but West says rappers have to be responsible for what they say and portray.

“We know that misogyny is shot through the culture,” West says. “It’s in country. It’s in rhythm and blues. It’s in the White House, and it’s on Wall Street. So you can’t just single out the hip-hop artists and have them bearing the burden for the whole culture. On the other hand, Snoop Dogg is just as accountable as anybody else.”

West encourages rappers to be more thoughtful in their rhymes.

“We need to respectfully challenge them on the issues of misogyny and homophobia,” he says. “You can hear that on the album, too. Quit bashing gay brothers and lesbian sisters. Quit this domestic violence.”

Ebony and Imus
by Makkada B. Selah
August 21st, 2007 12:53 PM

All hail Councillor West of Zion
photo: Carol Ross
be social

“There’s a white brother named Paul Woodruff singing—he sounds better than Robin Thicke!” Princeton University professor Cornel West says excitedly, referring to “Still Here,” a single on his new spoken-word CD, Never Forget: A Journey of Revelations. West, the public intellectual and widely cited authority on American race relations now famous for playing himself, “Councillor West of Zion,” in the last two Matrix movies, calls everybody “brother” or “sister.” It’s so very ’60s and Christian and gentlemanly of him. He and “Brother Prince,” Mr. 3121 Jehovah’s Witness Brother Prince himself, wrote Never Forget’s first single, “Dear Mr. Man,” and have become good friends. Prince surprised a few people with last month’s protest LP Planet Earth, and now this. “The question is” (one of Professor West’s favorite phrases), since when has he been down for the cause?

“I went to Paisley Park some years ago,” says West. “You know, [Prince] has those xenophobia conferences every year. He brings in people from all around the world. He pays for it, actually. They’re there for three days. There’s dialogue during the day on all the various forms of xenophobia. I gave a lecture. And then that night, I remember seeing Norah Jones before she was big. Of course, Sheila [E.] was there. Maceo [Parker] was there. Chaka Khan was there . . . ”
“Dear Mr. Man,” an organ-goosed open letter to the U.S. government in which most of West’s contributions consist of ad-libs like “Break it down, Brother Prince!”, finds the Purple One railing against environmental abuses, constitutional abuses, Geneva Conventions abuses, and institutional racism. We tired of y’all, he says. We tired of y’all spyin’ on fellow citizens, adds West. We tired of y’all lyin’ to justify war. We tired of y’all torturing innocent people. And though other Never Forget tracks like “America” (featuring Black Thought and Rah Digga), “Mr. President” (featuring KRS-One and M1), and “Bushonomics” (featuring Talib Kweli) tout similar sentiments, not all of the fire and brimstone here is directed at the White House. West also calls out his rap-artist brothers and sisters for “degradin’ other folk.”

“50 Cent, Snoop, Game, Nelly,” West says, as if he’s writing their names on the board. “On one level, I love those brothers, because their artistic and aesthetic work is a part of who I am . . . . On the other hand, I challenge those brothers because I’m just against misogyny. I’m against homophobia. So somebody can be in my house and in my community and I still have to present a moral critique, because I’m just against those things. I just think they’re wrong. “So the question is,” West continues, “how do I deal with the love and embrace of them as artists and at the same time respectfully challenge them? So in that sense, I’m not really with the crowd that trashes hip-hop. I can’t stand that. That’s ridiculous. And I’m not with the crowd that somehow tries to give some justification for misogyny or homophobia. I just think the critique of homophobia has to be more explicit on hip-hop records—that’s why I’ve addressed it on my album. Including the domestic violence and the misogyny and the sexism and so forth—it goes hand in hand with that. That’s true with anything—anti-Semitism, it could be racism, any form of bigotry. I just have to take a stand against that. It’s just who I am. Now that’s a little different from this post-Imus trashing of Snoop. Because I’m not part of that crowd. At all.”

West bridges the generation gap on Never Forget by including guests from Lenny Williams and Gerald Levert (before his death late last year) to Andre 3000 and Rhymefest. Though the opus is hip-hop-heavy, West doesn’t consider himself a part of the hip-hop generation. He calls himself a “Motown–Philly Sound–Curtis Mayfield–generation brother” who “intervenes in the culture of young people.”

“It’s a matter of trying to present to young people a danceable education,” he says. “Or what I call a ’singing paideia.’ [Paideia means "a deep education" in Greek.] You have to get people’s attention and focus on serious issues. Then you try to cultivate their self and put a premium on critical reflection, and then you try and engage in the maturation of the soul, which has to do with courage, compassion, and just love, basically.”

That’s what’s happening on “The N Word,” the Never Forget dialogue with Georgetown University professor Michael Eric Dyson. It’s a sequel to a song of the same name on West’s 2001 CD, Sketches of My Culture, in which he calls on black folk and rap artists to stop using the word “nigga.” In April of this year, Russell Simmons and other record-industry leaders officially called for a moratorium on the word in hip-hop records. Many argue that in the last half-century, the term has been appropriated by blacks as a term of endearment among themselves. The 2007 version of “The N Word” continues the debate as a flautist (”an Italian brother, Brother Dino”) darts in and out of West and Dyson’s statements over a James Brown–ish vamp, just as Brian Jackson would with Gil Scott-Heron.

Dyson: We have to use the n-word, even if we agree ultimately in it being retired. There is not yet the point in our culture when we can afford to surrender that word. One of the reasons I deploy that term is because I wanna remind white folk and other bourgeoisie negroes who have looked upon me . . . as “that nigger,” but refuse to say it to my face: “I know [what] you’re saying about me, so I’m gonna put it on front street.” We may be using the same term, but we’re not using it the same way. We’re not giving it the same meaning.

West’s response: Take a text like Huckleberry Finn. The word “nigger” is used over 100 times. It’s a work of art. The work wouldn’t be the same without that word. You could make the same case for Tupac’s art and the use of that word . . .
West believes that the pejorative “nigger” can’t ever be completely separated from the hip-hop-friendly “nigga.” But if he can’t get people to stop using it, he hopes they at least become more aware of how, even with the best intentions, the word can become dangerous or grossly misunderstood.

“There is a rhythmic seduction with the word,” West says. “If you want to say ‘cat’ or ‘companion’ or ‘comrade,’ that doesn’t have the same rhythmic resonance as the word ‘nigga’ . . . The rhythmic seduction goes hand in hand with how black people use language . . . you’re just not going to get folks to stop using words like that. It just ain’t gon’ happen. The question is, when these young people use ‘nigga’ with an ‘a,’ are there elements of self-hatred—dishonoring each other, disrespecting, distrusting each other, which is part of the history of the word with an ‘-er’? It’s really about, “Show me the love and the respect and the honor and the dignity, and you can basically use any word you want.” But if I see these young folk using nigga with an ‘a,’ and they still disrespecting one another, dishonoring one another, mistreating one another, and player-hating one another—then I know the effect of the ‘er’ word is still operating in the ‘a’ word.”

On August 21, 2007, Cornel West’s new album “Never Forget: Journey of Revelations” hit the stores. There is limited availabilty of this record in your local retail outlets. If you would like to order the album we highly suggest you do so on Amazon.com to ensure your purchase.

To order on Amazon.com Buy Now

Or click on the album image below:

To download the sampler of this record Click Here

Watch These Two Parts of Cornel West’s “Never Forget: A Journey of Revelations” To Learn More About The Project

(Don’t forget to press Pause on the Radio, or click the album cover at the top of the radio to pause)

These two videos were produced by Pam Robinson

Dr. Cornel West’s new album “Never Forget: A Journey Of Revalations” will be out in stores this Tuesday, August 21 2007.

Cornel’s new project features Price, Andre 3000, Jill Scott, Talib Kweli, KRS 1, Dave Hollister, Tavis Smiley + others

To download the sampler, please join the Family Reunion. To go to the download section, please click on this banner.

Enjoy…

To watch the footage please click on the image below.

To view the footage on BET’s site please navigate:
On BET>Black Carpet> Roll 54 > Is Cornel West Dropping An Album?

To download the Cornel West sampler, please Click Here

Check out Cornel West’s “Black Carpet” to Air on BET on August 16 at 8pm. Will re-air on Friday at 1PM and Saturday at 11AM!

Don’t Miss Cornel West. His new album featuring Price, Andre 3000, Jill Scott, Talib Kweli, KRS 1, Dave Hollister, Tavis Smiley + others will be out in stores August 21, 2007.